1. Why Advertise with For Sale by Builder Magazine:
For Sale by Builder Magazine provides a great opportunity to take advantage of the four P's... Price, Place, Promotion and Product. When spending the money to print copies and distribute information, a focused approach is critical.
People picking up For Sale by Builder Magazine are looking for new homes for sale, to the tune of 18,000 copies monthly. There are many options to choose from in the universe of advertising, when comparing different print strategies, a few things to consider are...
- Are the people picking up the magazine looking for new homes.
- Does the content provide the prospect with the details they want.
- Do the ad rates provide an opportunity for a positive ROI.
- Is it easy to change the ad frequently.
- Is it distributed where it can easily be found by the right demographic.
2. Print is Powerful:
One of the main reasons people like the internet when looking for real estate is because they can find information on individual homes for sale. The truth is home shoppers like looking for homes for sale online and in print. They especially like For Sale by Builder Magazine because it features current detailed information with lots of pictures. One big advantage with print is that the information is already printed out, no need for home buyers to spend hours searching online, filtering, printing and organizing information, all of the leg work is already done for them. It is already printed out, already categorized and organized. This makes it easy for buyers to find what they are looking for and it's easy to take along while they look at new homes. For Sale by Builder Magazine provides an effective way for the homes to stand out from the crowd in front of the right audience.
3. Ad Templates:
The four picture 1/2 page ad template and the new full page ad template both offer a great opportunity to feature specific homes while highlighting neighborhood amenities and other features and benefits. Even houses that are not completely finished can be effective for generating calls or neighborhood visits, many people use renderings for houses that are under construction. A key difference with this magazine is that it provides buyers with specific details about actual home features and the cost of the home with those features. It shows buyers exactly what they can expect, no gimmicks. Most other new home publications don't show any specific home prices. For Sale by Builder Magazine is printed monthly (with a 1 week lead time) so it's easy to find current information.
Most marketing strategies are based on demographic segmentation (age, gender, life stage, income, etc...). With print advertising, it's possible to take it a step further and concentrate on specific market segments, For Sale by Builder Magazine successfully gets their publication into the hands of people shopping for new homes. Many people would argue that in order to get a positive return on investment using print, that there has to be focused concentration on a specific market segment. For Sale by Builder Magazine agrees with that argument and further believes that combining the right format, content and distribution are critical. They provide their customers with an opportunity to place the right product in front of the right people at the right time for the right price.
For Sale by Builder Magazine solves the problem of not having a cost effective way to promote new home inventory in print, they provide a cost effective way to promote new "inventory homes" using big ads with lots of pictures. It is very focused on getting information about specific new homes directly to the people shopping for them. Since the primary focus is new homes, For Sale by Builder Magazine has been able to find solutions for the challenges other print options were not able to overcome. The combination of their aggressive cost structure and their focused approach is unique and the price to return correlation is very attractive, advertising should easily pay for itself, ask how.
Based on the current promotional rate($399 per month), two half page ads or one full page ad is less than $.03 per copy. If you went to a local retailer and made a color copy, it would cost $.60, which is 20x the cost per copy provided by For Sale by Builder Magazine. Ad prices start at less than $.03 to print and distribute each full page ad.
6. How To Place An Ad:
It is easy to place an ad. The 1/4, 1/2 and full page templates are available on this website and it is easy to enter in the information on the new homes for sale that you want to include. Information can also be pulled from the MLS, just send an email with an MLS #.and they can create a proof for your approval.
New issues are distributed the first Friday of every month. At least 18,000 copies are printed monthly and there are plenty of people eager to see the featured new homes for sale each month. 80% of the magazine distribution is done indoors and includes all Harris Teeters, Krogers and Food Lions with distribution racks. Additional distribution points include both airport terminals, 9 Walmarts, the Raleigh Chamber, real estate offices, banks, car washes, bowling alleys, aquatic centers, libraries, golf courses, restaurants, hospitals, the farmers market, ice hockey rinks, fitness centers, hotels, gas stations and many other locations. To look at the distribution map, click here.
8. Focused Approach:
For Sale by Builder Magazine is very focused and the advertising rate structure competes well with all other marketing alternatives (ie. online exposure, email campaigns, billboard ads, TV commercials, radio ads and direct mail). For Sale by Builder Magazine encourages new home builders and developers to take advantage of their efforts and work with them to develop a focused print campaign that offers flexibility, monthly updates and an affordable rate that fits in a tight budget.
- For Sale by Builder Magazine features new homes for sale, if someone picks it up, it's safe to assume they are looking for new homes for sale.
- Advertising in For Sale by Builder is comparable to having 18,000 sales flyers picked up from the front yard of an "inventory" home every month.
- Countless studies have shown that buying decisions are made based on an emotional connection. Often times, with real estate, people fall in love with the houses. For Sale by Builder Magazine is the only new home publication featuring specific new homes for sale.
Magazine Available: Apex, Carrboro, Cary, Chapel Hill, Clayton, Durham, Fuquay-Varina, Garner, Hillsboro, Holly Springs, Knightdale, Mebane, Morrisville, Raleigh, Rolesville, Selma, Smithfield, Wake Forest, Wendell, Youngsville and Zebulon Circulation Map